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almost 5% of the world suffers

from red-green colorblindness.

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almost 100% of Christmas uses a red-green color scheme.

Here’s to making it suck less for the 5%.

These Christmas cards are designed to look more vivid to those with red-green colorblindness.

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Print them, share them, give your colorblind friends a merrier Christmas!

cards
credits

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Created in partnership with Neitz Lab - University of Washington

1 in 12 men and 1 in 200 women have a hard time distinguishing between red and green. We realized that Christmas time is probably even worse for them, when everything is red and green.

 

We reached out to Dr. Jay Nietz at Neitz ColorVision Lab for his expert advice on the subject, and through his research we were given a palette of colors that would theoretically be far more distinguishable for those with red-green colorblindness.

 

This project is an exercise in inclusive design, and we hope it brings a bit of joy to one and all.

 

Made by:

Waner Almeida (Art Director)
Tanvi Tandon (Copywriter)

Siddha Kannur (Illustrator)

Brett Miller (Copywriter)

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