Created in partnership with Neitz Lab - University of Washington
1 in 12 men and 1 in 200 women have a hard time distinguishing between red and green. We realized that Christmas time is probably even worse for them, when everything is red and green.
We reached out to Dr. Jay Nietz at Neitz ColorVision Lab for his expert advice on the subject, and through his research we were given a palette of colors that would theoretically be far more distinguishable for those with red-green colorblindness.
This project is an exercise in inclusive design, and we hope it brings a bit of joy to one and all.
Siddha Kannur (Illustrator)
Brett Miller (Copywriter)